The reason that the Southern Strategy gets slipped under the rational masses
Originally the southern strategy was bold in that fear invoking statements at the cost of the African American community were openly and proudly used. As time passed, politicians choosing to utilize the southern strategies had to implement more care. Politicians couldn’t use the same statements in the 1980’s, 1990’s or today as they could in the 1950’s. In actuality, they still use the same statements and strategies, they just word it better.

Richard Nixon pulled 301 electoral votes, by implementing the southern strategy. He used current events and societal fear to play into what the people wanted. At the time of his campaign, conservative America was plagued by war, the hippie movement and numerous student riots. Nixon capitalized on each of these issues without coming right out and verbalize inappropriate statements and beliefs, he artistically used the southern strategy to gain votes and public opinion.
In his quote, “My concern today is not with the length of a person's hair but with his conduct”, Nixon said two things. He told conservative America that he was concerned about the hippie population and many could have believed from this statement that he would make efforts to attend to this growing problem. It is the second meaning in that statement that really stands out. With that one sentence he expressed that he had no concern for hippies, he was only concerned with individuals that were somewhat lawless.
I chose Nixon for my example, simply because he excelled at it. This strategy is still used today, not only in campaigns also in lawmaking. Those against immigration mention the unlawfulness of illegal immigrants, they threaten economic results from job loss. That is at the heart of the southern strategy, telling the American people that their struggles are solely due to a select group.
The southern strategy can be a risk, it can make or break a politician. Take for instance Newt Gingrich and his food stamp president statement in South Carolina. He won a fair share of approval with it, however the majority saw it as racist.
Had he worded that statement different, moreover had he avoided the term “food Stamp” and replaced it by maybe stating something along the lines of, “The national deficit is continuing to grow under president Obama a direct result to his overzealous bailout spending.” A statement like that in no way attacked any select group. It makes a financial mention with an open subject, meaning each person is left to insert their own conclusion. Did he mean corporate bail out? Was he talking about community handouts? As you can see, this allows individuals to fill in the gap with what they care deepest about.
That is the genius behind the southern strategy and it is how elections are won and laws are passed. With the wrong wording the southern strategy is the most dangerous strategy a politician can use. With the right wording it works and will continue to work. It will continue to work until each individual starts to really look deep into the words of a politician and determine whether or not a political statement has more than one meaning, specifically to target more than one interest.






